Our Latest Sponsored Charity: Cool Earth
Posted by Louisa Heath on November 6th, 2019.
Every month staff here at TorFX raise money for a different local or national charity in order to support and promote awareness for a variety of important causes.
Last month our staff opted to raise money for Cool Earth, an organisation dedicated to protecting the world’s rainforest by working alongside the local peoples who both live in and rely on it.
As more than half of the world’s rainforest has been lost in the last four decades, and with the destruction ongoing, there has never been a more urgent need to safeguard this crucial ecosystem.
Rather than relying on buying up swaths of rainforest in the name of conservation, Cool Earth instead aims to empower local communities, helping them take legal control of the land they live on and placing the forest’s care squarely in their hands.
By forming flexible partnerships with these communities and placing their needs first Cool Earth helps them build sustainable livelihoods from keeping the forest standing, reducing the risk of illegal logging.
Since its founding in 2007 Cool Earth has supported communities in 13 rainforest partnerships, leading to the protection of more than 99,000 hectares of forest in South America, Africa and Asia.
In addition to preventing deforestation these projects have helped to enhance local wellbeing, leading to improved education and better access to healthcare that ensures a longer term solution.
With global awareness of the need to urgently combat climate change rising over the last year Cool Earth’s mission to protect the rainforest which makes up the bulk of the planet’s lungs is timelier than ever.
Over the course of the month our staff were able to raise £260 through a sponsored weekly dress down, swapping summer shorts for winter wraps.
If you want to support Cool Earth yourself and contribute to the fightback against deforestation then be sure to check out their website to learn more.
In order to stay fully up to date with work of Cool Earth and its progress in safeguarding the worlds rainforest then be sure to follow their Twitter and Facebook accounts.
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